U.S. Open champion Bryson DeChambeau is a PUMA brand ambassador.
At Carlsbad-based PUMA Golf, enjoyment is the name of the game
PUMA Golf has an exciting, energetic and extremely talented group of ambassadors to represent its apparel: there’s Rickie Fowler, Bryson DeChambeau, Gary Woodland, Lexi Thompson and Blair O’Neal. But you don’t have to be a professional golfer to put on PUMA Golf threads.
The company prides itself on creating clothes that are designed “for anyone who enjoys the sport and wants to have a good time out there,” says Chris MacNeill, Senior Product Line Manager for Carlsbad-based PUMA Golf.
“At PUMA Golf, we don’t take ourselves too seriously,” MacNeill added. “We are all about game enjoyment and helping golfers of all levels play their best and look good while doing it.”
Celebrating its 15th year, we spoke with MacNeill about PUMA Golf and some of its newest apparel offerings:
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Murrieta native Rickie Fowler is one of PUMA's most high-profile Tour players.
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What sets PUMA Golf apart as a shoe and apparel company? We’re big enough to compete with some of the bigger brands out there, but at the same time small enough to be nimble and react quickly to changes. All of our category teams – apparel, footwear, accessories and even on the club side – sit under the same roof. We’re all in one building, which helps drive collaboration and cohesiveness and allows us to be better storytellers across all categories. Our apparel complements our footwear and accessories, and even with our COBRA bags, it all feels connected where it makes sense.
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What does your line of products include? Everything men, women and junior golfers could need while out on the course: apparel, including polos, layering pieces, shorts and pants; accessories such as hats, belts, gloves, travel gear, bags; and footwear, both spiked and spikeless.
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Who does your line of products appeal to mostly? Our customers are golfers of all ages and levels, from Tour players and scratch golfers to par-3 muni players, who want to have fun, enjoy the game and look and feel good while playing it. We cater to golfers who gravitate toward lifestyle, relatable gear that transitions on and off course.
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Why do you think PUMA is such a popular brand among golfers? We like to innovate, take risks and push the envelope to drive golf fashion forward. We look for ways to set the trends in golf, not just follow them. A few years ago, we worked with Rickie Fowler to introduce hi-tops and joggers, typically found in streetwear, to the course. Then Rickie came out on Tour with an untucked shirt; we’re looking for ways to create fun, fashionable, relatable gear for consumers.
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What are your top priorities at PUMA Golf in the coming months? Continue to innovate and push ourselves in terms of creativity while continuing to be best in class at storytelling and the leaders in comfort and performance.
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What are some new PUMA products that you’re most excited about? We’ve seen success with our new performance fabrics in some of our polos. CLOUDSPUN has been great for us, and we’re going to continue pushing that into 2021. We’ll also be debuting a new fabric in some key polos and layering in our Spring/Summer 2021 collection that we are very excited about. On the footwear side, our IGNITE PWRADAPT CAGED shoes deliver in the categories of comfort and technology, taking the comfort of a spikeless shoe and offering it in a Tour performance cleat. Both Bryson DeChambeau and Gary Woodland are wearing these every week as they compete at the highest level. With The Masters and the U.S. Open coming up we have some limited-edition gear we’ve been waiting to unveil at some of the biggest golf moments.
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